Frexrod 2014, Wheels and Deals, Fredericton, Used Car Deals

Wheels and Deals was pleased to participate in the 2nd annual Frexrod 2014, automotive event, that was held April 25-27 at the Capital Exhibit Center. The event was a great opportunity for car and bike enthusiasts to show their vehicles to the public. The event featured live music, a fashion show and a kids zone.

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We gave out lots of prizes including cowboy hats to each participant. Hugs and Kisses even stopped by for a couple of hours on Saturday.

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We enjoyed meeting car and bike enthusiasts from various parts of New Brunswick and of course, seeing all the beautiful vehicles and bikes.We were also pleased to bring home the award for Best Vendor Display!!

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Thank you to everyone who stopped by our booth.

Hugs,

mailto:mediaone@wheelsanddeals.ca

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Wishing our customers and their furry friends a Huggable Birthday in 2014! Wheels and Deals, Fredericton, Used Car Deals

Thank you to our customers for their huggable feedback, we always love to hear from you!

“You have been sending me birthday gifts yearly. Thank you. I have just received an AWESOME dog leash. Totally unique AND functional – who could ask for more? Merci Beaucoup – Big Winner, and a nice thing to happen in a not so nice world. I will now go and walk the dog” ~Sandy

“Yesterday, I got a dog leash in the mail from you – my second one, which is great because we have two dogs. Anyway, I am writing to thank you for that and for the other little surprises we’ve received from you from time to time. We’ve never had a used-car buying experience quite like the one we had with your company. It was exceptional and the exceptional touches, like the leash, just keep coming. I thought I’d write to say thank you. You can be assured that we recommend you to anyone we know who is buying a car” ~Ruth

We want to hear from you!!!

Send us pictures of your furry friends with their leashes…via email mailto:mediaone@wheelsanddeals.ca

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Fredericton Home Show 2014, Wheels and Deals, Fredericton, Used Car Deals

Wheels and Deals was the official dealer partner of the 2014 Home Show which was held March 28,29,30 at Capital Exhibit Center.

Thanks to everyone who stopped by our booth to look at our 2013 Dodge Challenger and to those who took a picture with our social media machine and spun our wheel to win a prize.

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Hugs and Kisses stopped by on Saturday and gave out hug books and lollipops

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Throughout the weekend, we collected non perishable food items for the Fredericton Food Bank.

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On Monday, we delivered a van load of food to their facilities. Thanks to all those who made a donation!

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We had a great weekend at the Home Show and enjoyed making lots of new friends.

As always, we appreciate the support we receive from the community…hugs!

 
mailto:mediaone@wheelsanddeals.ca

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Wheels and Deals: 20 Year Overnight Success, Wheels and Deals , Fredericton, Used Car Deals

We were excited to read a blog post written about us this week by our friends at Sticky Branding. Sticky Branding is the place where business owners and marketers find practical insights, expertise and resources on growing sticky brands.

Wheels and Deals: 20 Year Overnight Success

Rome wasn’t built in a day, and neither are sticky brands.

You can’t just go out and “buy” a sticky brand for your business. It takes years, often decades, to build a brand that resonates in your market and brings customers back again-and-again.

“Every overnight successful business was 20 years in the making. We’re 34 years in the business, and we’re 14 years into the successful part of ours,” says Jim Gilbert, CEO of Jim Gilbert’s Wheels and Deals.

Jim Gilbert’s Wheels and Deals is the largest used car dealership in New Brunswick, and one of the largest in Eastern Canada. They sell over 1,200 “slightly used cars” a year. This is a big number considering the average independent used car dealership sells between 200 to 250 cars a year.

Wheels and Deals has an extremely loyal customer base, and they compete toe-to-toe with the new car dealers.

Measure where you’ve come from

When you visit Wheels and Deals you’ll find a company that has its brand act together:

  • Clear positioning: “Canada’s Huggable Car Dealer.”
  • Defined niche: “Slightly used cars.” They specialize in selling cars that are between 6 months to 2 years old, and have between 12,000 to 50,000 kilometers.
  • Advanced marketing programs: There’s a number of programs to list, but a great example is their birthday gift program. They ship over 12,000 custom birthday gifts a year.

Read more of this blog post by clicking HERE

 

 

mailto:mediaone@wheelsanddeals.ca

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“I CAN DO MATH”, Wheels and Deals, Fredericton, Used Car Deals

Wheels and Deals is pleased to partner with Bliss Carman Middle School, Atlantic Superstore, Fredericton Food Bank and Kwik Kopy on an exciting community project…..I Can Do Math!!!

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The project has a mathematical and a humanitarian goal:

1) Mathematical- grade 8 students will measure and project how many cans of soup it will take to fill the back of a Ford F-150.

2) Humanitarian-Students will collect soup donations and will actually try to fill the truck with cans of soup. They will donate the cans of soup to the local Fredericton Food Bank.

This huggable project provides students with the opportunity for hands on math and to also learn about the Fredericton Food Bank and help others in their community!

Last week, students began measuring the truck and preparing their calculations.

Students measure Steve Webster's, Sales & Finance Consultant, Ford F-150 to begin calculating
Students measure Steve Webster’s, Sales & Finance Consultant, Ford F-150 to begin calculating
Students measure to calculate # of soup cans needed to fill the back of the  truck
Students measure to calculate # of soup cans needed to fill the back of the truck

 

Students are excited to fill the truck and are welcoming donations. Donations of cans of soup can be dropped off at Bliss Carman Middle School or at our dealership, Wheels & Deals.

Special thanks and hugs to teacher Mr.Jacob Lingley for providing students with this learning opportunity and inviting us to participate!

Mr. Lingley was interviewed this morning on CBC Radio and talked more about the project: http://www.cbc.ca/informationmorningfredericton/2014/01/27/fill-a-truck-learn-math/

We will provide updates as the project progresses……

mailto:mediaone@wheelsanddeals.ca

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Kicking off the Huggable Holiday Season, Wheels and Deals, Fredericton, UsedCarDeals

Wheels and Deals has kicked off the huggable holiday season!

On Saturday evening, we participated in the Fredericton Kinsmen Santa Claus Parade.
Did you see us?
This year the parade theme was “A Disney Christmas”. We were pleased to have Hugs and Kisses on our float along with Mickey and Minnie and some Disney princesses.

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On Sunday evening, Hugs and Kisses attended the Festival of Lights Tree Lighting at Pine Grove Nursing Home. They had a great time despite the snow. They ran into Mayor Brad Woodside and Santa Claus at the event!

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Watch for us at upcoming community events and have a safe and huggable holiday season!!

mailto:mediaone@wheelsanddeals.ca
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Back to School Safety, Wheels and Deals, Fredericton, Usedcardeals

Safety is always a priority for us at Canada’s Huggable Car Dealer. We want you to have peace of mind in our vehicles and know your family, your precious cargo are protected. Every vehicle goes through a 152 point inspection, initial requirements to pass are 150% that of Provincial Motor Vehicle inspection.

Next week, many families face the emotions of sending a child off to school for the first time or sending their children back to school after summer break. As you send your children off to school, please take a few minutes to talk to your child about safety. Here are some great Safety Tips from Readers Digest:

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1. Plan a walking route to school or the bus stop. Choose the most direct way with the fewest street crossings and, if possible, with intersections that have crossing guards.

2. Walk the route with your child beforehand. Tell him or her to stay away from parks, vacant lots, fields and other places where there aren’t many people around.

3. Teach your child never to talk to strangers or accept rides or gifts from strangers. Remember, a stranger is anyone you or your children don’t know well or don’t trust.

4. Be sure your child walks to and from school with a sibling, friend, or neighbor.

5. Teach your kids — whether walking, biking, or riding the bus to school — to obey all traffic signals.Remind them to be extra careful in bad weather.

6. When driving kids, deliver and pick them up as close to the school as possible. Don’t leave until they are in the schoolyard or building

7. If your child bikes to school, make sure he wears a helmet that meets safety standards. Research indicates that a helmet can reduce the risk of head injury by up to 85 percent.

8. Teach children to arrive at the bus stop early, stay out of the street, wait for the bus to come to a complete stop before approaching the street, watch for cars and avoid the driver’s blind spot.

9. Remind your children to stay seated at all times and keep their heads and arms inside the bus while riding. When exiting the bus, children should wait until the bus comes to a complete stop, exit from the front using the handrail to avoid falls and cross the street at least 10 feet (or 10 giant steps) in front of the bus.

10. Tell your child not to bend down in front of the bus to tie shoes or pick up objects, as the driver may not see him before starting to move.

11. Be sure that your child knows his or her home phone number and address, your work number, the number of another trusted adult and how to call 911 for emergencies.

12. Avoid any drawstrings on the hood or around the neck of jackets and sweatshirts. Drawstrings at the waist or bottom of jackets should extend no more than three inches long to prevent catching in car and school bus doors or getting caught on playground equipment.

13. Teach children proper playground behavior: no pushing, shoving, or crowding.

From all of us at Wheels and Deals, we wish your family a safe and successful school year!!

mailto:mediaone@wheelsanddeals.ca
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Why choose us? Wheels and Deals, Fredericton, Usedcardeals

For 34 years, Jim and Dawna Gilbert have been earning their reputation as Canada’s Huggable Car Dealer. Being different and going the extra mile for their customers, Jim and Dawna have built a loyal customer base and a thriving business which now includes their son Alex and daughter Chelsea in the operation. They continue to raise the bar for the auto dealer community with more huggable cars and more selection — plus more of the personal touch that Wheels & Deals has become famous for — at their state of the art Hug Quarters located on six acres of fabulous in Fredericton, New Brunswick.

What makes us Huggable?
Jim Gilbert’s Wheels & Deals is more than a used car dealership…..so much more!

Jim and Dawna love what they do because they get to meet with people on an occasion that is truly happy. Everyone loves that feeling of driving off in their newer used car, truck or S.U.V. from Canada’s Huggable Car Dealer. You can see it in their smiles, the looks on their faces…that’s the reason the team at Jim Gilbert’s do what they say: quite simply, it makes people happy. Doing business with the Jim Gilbert’s Wheels and Deals team feels like you’re doing business with family, and that’s because Jim and Dawna have always encouraged and fostered a family mentality among everyone who joins their Huggable Team.

We know that our customers are the reason that we are here. We are pleased to offer the following with every vehicle, every time:
•152 point inspection
•Free tank of gas
•3 month comprehensive 50/50 warranty
•Extensive mechanical and appearance reconditioning process
•12 month complimentary WalkAway protection
•Car Proof vehicle history reports
•Free Protech Paint Sealant

Customers also enjoy:
•Birthday Program
•Gas card Referral Program
•Nitrogen Program

All of this and a lifetime supply of free hugs!!!

Voted

mailto:mediaone@wheelsanddeals.ca

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The Power of a Huggable Cowboy Hat, Jim Gilbert’s Wheels and Deals, Fredericton, Usedcardeals

Our Wheels and Deals cowboy hats are growing in popularity and we have received some huggable feedback this week.

We received a great email from a gentleman in Prince Edward Island this week:

Hi Jim,
My name is Brice. I recently started wearing one of your straw cowboy hats, which I acquired from underneath the back seat of a 15 pass van I was driving for the Cavendish Country Music Festival. When I found it, it was in a ball about the size of a softball! Anyway, I’m a cab driver in Charlottetown and since I started wearing that hat all hear is guys and girls alike saying “I love your hat!”. It’s done so much for my confidence, tips have gone up, I was even offered $100 for it and declined the offer. He then said hypothetically how much would it take before you would part with it? I told him $400 that way I could get over and get another one. That’s when I thought about the power of the internet!! Anyway the point of all this is to find out if you still have more of these magical frosty the snowman cowboy hats left and how can I get my hands on some more? I would be lost without it!

We also received an awesome photo from some participants in the Doaktown Parade of Lights on Sunday night. Chrystal and Will participated in the parade on behalf of Wheels and Deals and met up with Jayder-Aids, a team raising funds and awareness for juvenile diabetes in memory of Jayde Kasia Hunter- a beautiful, talented (singer, song writer) young women who passed away earlier this year. Our cowboy hats had special significance to Jayde’s family and friends as Jayde released a CD and on the album cover of her CD she wore a hat almost identical to our Wheels & Deals cowboy hat. Her family and friends were pleased to walk the parade route wearing our hats and will continue to wear them at their upcoming fundraising events throughout the year. We wish them much success with their fundraising efforts!

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Thank you to Brice and team Jayder-Aids for wearing our hats and sharing your stories and photos with us.

Hugs to you all,
Chrystal

mailto:mediaone@wheelsanddeals.ca

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Voted

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Shannon

Thank you for your confidence in Canada’s Huggable Car Dealer, hopefully WILL VENATOR fulfilled your expectations and you enjoy  your  2012 Dodge Caravan from Jim Gilbert’s Wheels and Deals.

We want to be different and to do this we would appreciate your input.

1-       How would you rate  your experience with our team? From 1 below average to 10 above average.    Feel free to elaborate.

A 10, everyone was very friendly. Will explained all areas of the financials very well and so we could understand them. This is very much appreciated. He was also great at helping us find a deal within our budget. 

 

2-      Would you recomend Wheels and Deals to your, friends, family and co-workers?  Yes – Maybe – No 

Yes for sure. Any chance I get. 

3-    We would like to Enter You in our Monthly $50.00 Gas Draw, Your feed back is needed to Help us to Serve You better.. Please select Your answer…What brought you to Wheels and Deals?

Repeat customer and Jim has always been a great supporter of the Military and MFRC, where I work. 

Repeat Customer – Word of Mouth – Our Web Site – Other Internet Search – Radio/TV – other

 

 

ThankYou  Shannon and Welcome to the family!

Jim Gilbert’s Wheels and Deals

Small Business of Excellence Award Winner

Bell/Aliant Business Person of the Year (Fredericton Chamber of Commerce)

Hugs from The Gilbert Family

Alex, Chelsea, Jim and Dawna

thegilbertfamily@wheelsanddeals.ca

Canada’s Huggable Car Dealer,      506-459-6832

Shannon Nowell

 

Our Vision..Canada’s Most Referred and Preferred Car Dealer

Our Mission..Building Lasting Relationships one HUG at a Time.

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Wheels and Deals Hug of the Week, UWE AND BEATE KUESTER, OF THE CHOCOLATERIE FACKLEMAN, FOR THEIR DELICIOUS SHOE CREATIONS TO RAISE FUNDS FOR THE FREDERICTON FOOD BANK

FROM CANADA’S HUGGABLE CAR DEALER…..THE JIM GILBERT’S WHEELS AND DEALS HUG OF THE WEEK GOES TO… UWE AND BEATE KUESTER, OF THE CHOCOLATERIE FACKLEMAN !! BITE INTO ONE OF THEIR CHOCOLATE SHOE CREATIONS… AND A DOLLAR GOES TO THE FREDERICTON FOOD BANK !! DELICIOUS DONATIONS !!

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Photo: The Daily Gleaner

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About the Fredericton Food Bank http://frederictonfoodbank.com/about-us

Fredericton Community Services Incorporated is a registered, not for profit corporation that operates a food and clothing bank at 686 Riverside Drive in Fredericton NB. Food and clothing is distributed free of charge to qualifying families in a 50 klm radius surrounding the greater Fredericton area. The corporation’s current active client base of 1831 families consists primarily of low or fixed income individuals that need supplementary food and clothing. These families include 3466 individuals, 1247 ( 36%) of whom are children.

Founded in 1984 under the auspices of the Seventh-day Adventist Church, the corporation has grown to become a well-established and very strong brand image within the City of Fredericton better known as “The Fredericton Food Bank”. The corporation finances its operations with a nominal government grant from Social Development and primarily by donations from the local community.

Mission

The corporation’s mission is to provide emergency food and clothing to those in need with the intention of helping them towards self-sufficiency. This help is to include provision of education in the areas of health, personal financial management, spiritual counseling and other areas as determined by community needs. The corporation also provides assistance in times of natural disaster.

Objectives

The corporation strives to meet the needs of its donor and client base and to promote economy and efficiency in the delivery of services.

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Shout out to Steve Webster and Troy Fasquel, “Steve and Troy are a cut above the rest”, Wheels and Deals, Fredericton, Usedcardeals

Experience: I rate my experience with your team on a scale between one and ten at a 15. Your team, especially Steve Webster and Troy Fasquel are a cut above the rest. You can’t even compare your team to that of another used car sales business or even a new car dealership. The knowledge and effort that your team put into, not only their jobs, but their personal lives as well, in the dedication they put into volunteering and charity fund raising is very impressive. I haven’t seen this at any other business that I have been to. From the time that I went onto your lot to look at your selection, until the time that I came home with my new-to-me car and beyond, my experience with your team has been none other than stellar. Your team sweats professionalism, friendliness and courteousness to the point where you feel like your old friends, maybe even family. This is why I will continue to return to Jim Gilbert’s Wheels & Deals when I need a newer vehicle.

Future Referrals: YES!! I would definitely recommend Jim Gilbert’s to my friends, family, and anyone that asked about buying a vehicle, I would say go to Jim Gilberts. You’re going to be treated like you’ve never been treated before.

Thank you David for your confidence in Jim Gilbert’s Wheels & Deals- Canada’s Huggable Car Dealer.

Welcome to the Wheels & Deals family!

Voted

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Insurance tips for young drivers

For many young drivers, automobile insurance which is required by law in Canada can be costly. Often times insurance rates for young drivers reflect lack of driving experience. “Statistics tells us that drivers aged 16 to 24, though they only represent 9 per cent of the driving public, they also represent 25 per cent of the road fatalities and serious injuries.” explains Peter Warner of the Insurance Bureau of Canada.

Young drivers looking to lower their car insurance bills should consider the following tips: (http://www.wheels.ca/how-young-drivers-can-get-best-rates/)
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-shop around, including researching online

-attending an accredited driving school usually results in an insurance discount

-bundling insurance needs (auto/homeowners/tenant package) with one insurer can result in savings

-investigate various coverages and deductibles

-ask about student discounts

-do the math. Compare any service fees for monthly payment programs on annual premiums to paying in full for a six-month policy

-installation of approved anti-theft devices, such as immobilizers and tracking devices, may result in discounts .

-pay insurance bills on time

-maintain a clean driving record. No tickets, charges, accidents or other claims can translate into a no-claims discount.

When applying for insurance, it’s crucial to fully inform your insurance company about who the principal drivers are, and who are the occasional drivers, says IBC’s Peter Warner. “By not doing so, an insurance company can cancel the insurance for `material change,’ or deny a claim.”

mailto:gilbert@wheelsanddeals.ca

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Summer Car Maintenance Tips

Summer is quickly approaching and you know what that means, “are we there yet?”

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Road trips are an important component to the summer experience and reaching your destination on time and safely are essential.

Before hitting the road this summer, consider these summer car maintenance tips from HOWSTUFFWORKS:

1. Check your tires

Tires are one of the most overlooked parts of a car. According the Rubber Manufacturers Association (RMA), only one out of 10 drivers checks his or her tire pressure correctly, compared with almost seven out of 10 who wash their cars regularly

. But the truth is that an under-inflated, over-inflated, worn down or misaligned tire can be extremely dangerous, particularly in hot summer weather. Besides being a safety concern, improperly inflated and misaligned tires can lower your car’s fuel economy. If your tires are a total of eight pounds under-inflated — not uncommon at all — you’ll waste up to up to a gallon of gas per month

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2. Change Oil and oil filter

Oil is the lifeblood of your car. It keeps hardworking engine parts running clean, smooth and cool. To check your oil, let your car run for a few minutes, then park it on a level surface and shut off the engine. Open the hood and locate the oil dipstick. You’re looking for two things here: the level of oil and how the oil looks

. If you’re low on oil, you can either add another quart or simply change the oil completely. The oil should look brownish yellow and clean on the stick. If the oil is a dark color or there’s a lot of dirt and grime in it, then you definitely need an oil change and oil filter replacement.

3. De-Winterize your car

First of all, get rid of those snow tires. Snow tires are heavy and will lower your fuel economy.

If you haven’t driven your car very much during the winter, or if you’ve had it in storage, then you need to check all of the fluid levels — coolant, transmission, differential, power steering and brake fluid — to make sure there weren’t any leaks. You’ll also want to change the oil, since oil gets thick and collects condensation if it sits in the engine all winter. If you haven’t used your battery in a while, you might need a recharge or a replacement.

It’s also important to really clean the undercarriage of the car after a long winter, especially if you live in a snowy climate. The salt that’s used to melt snow and ice on roads can get caked on the underside of your car and begin to eat away at the metal.

4. Check hoses and belts

Check hoses for cracks, leaks and loose connections. Hoses should be firm, never soft and malleable. Hoses suffer from a slow deterioration process called electrochemical degradation (ECD) that eats away at rubber hose material from the inside

. The most vulnerable parts of the hose are those nearest to clamps where the hose connects to the radiator or the engine.

Belts can also be visually checked for cracks and damage. Take note if the belt looks excessively slick or smooth. Remove the belt to make sure that the material hasn’t started separating into different layers.

5. Change the air filter

Over the winter, your car’s air filter can get clogged with salt and other thick debris. A clogged air filter can really lower your fuel efficiency. Replacing a dirty or clogged air filter can improve gas mileage by as much as 10 percent

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6. Replace your windshield wipers

The summertime is notorious for sudden, violent thunderstorms. When buckets of water are beating against your windshield, you need wipers that really work. Even more so at night, when a rain storm can decrease visibility to 15 or 20 feet in front of your vehicle.

Winter can be tough on windshield wipers. Ice, snow, salt and extreme temperatures make cracks and tears in the rubber that lower the effectiveness of the wipers. If your wipers are leaving visible streaks or take several passes to clear away light rain, they need to be replaced.

When replacing a wiper blade, it’s better to replace the whole blade, not just the rubber part

. Go to an auto parts store and they’ll be able to give you the right blades for your make, model and year.

7. Check your brakes

Your brakes are the single most important safety feature on your car. Don’t put yourself or your family at risk this summer by riding around on worn down or faulty brakes.

Brakes need to be replaced when the lining on your brake pad or brake shoe is worn down past the minimum thickness specified by the car manufacturer.

8. Check the coolant and radiator

The summertime is tough on cooling systems. Sitting in traffic on a hot day is one of the quickest ways to overheat your car. This is because there’s no air flowing across the engine to help keep it cool. A well-tuned cooling system can take long idles in hot weather, but if you have low coolant levels or a busted fan belt, your engine temperature is going to go up — and fast.

Check under the hood and make sure that your coolant levels are fine. The general rule is to flush your radiator and add new coolant at least every two years. Flushing the radiator is done with a special chemical that cleans debris and build-up on the inside of the radiator. For summer driving, coolant should be added as a 50/50 mixture of antifreeze and water.

9. Clean your battery

Wintertime is notorious for dead batteries and early morning jumpstarts. But the truth is that hot weather is even tougher on your battery.

Summer heat can speed up the chemical reaction inside a battery, causing the battery to be overcharged

. This can dramatically shorten the lifespan of your battery. Heat can also damage the battery by evaporating internal battery fluid

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The best way to keep your battery running smoothly is to keep it clean. Regularly detach the battery cables and wipe off the terminals. Make sure the battery is strapped down tightly and that all connections are secure.

If you suspect that your battery is being overcharged or isn’t holding a charge well, take it to a service shop where they can run a quick battery inspection. And if you need to replace the battery, make sure that it’s the right battery type for your specific make and model of car.

10. Maintain your air conditioning

If you’ve ever lost your air conditioning on a hot summer day, then you know what a big difference a little cool air makes. The best way to tell if your air conditioner has a problem is if it can’t generate or maintain air temperatures that are 50 degrees Fahrenheit (10 degrees Celsius) below the ambient outside air temperature.

The most common cause of a malfunctioning air conditioning unit is a low level of refrigerant. This could be caused buy a leak somewhere in the system. Since modern air conditioning systems are complicated creatures, it’s best to have a professional check out the problem.

From all of us at Jim Gilbert’s Wheels & Deals we wish you and your family a fun, safe and huggable summer!!!

mailto:gilbert@wheelsanddeals.ca

2011 Jeep Wrangler Interior

But in the case of Jim Gilbert, it has been climbed to the point where for many, Gilbert’s is the only choice when it comes to trading in the old car for a newer one.

http://bissettmatheson.com/en/blog/canadas_huggable_brand_dealer/

Below is a excerpt from Duncan MathesonBlog         http://bissettmatheson.com/en/

 

Canada’s huggable brand dealer

Posted on Apr 01, 2013

We’ve all seen or at least heard about those surveys where they list the least trusted professions.

They vary a bit but not much – they are usually pretty consistent. Like this one from http://www.jobboom.com. Journalists come in at number #9, lawyers at #4, politicians at #2, and holding the #1 spot as the least trusted profession in Canada – used car dealers.

Hold that thought for a minute.

I took a social media workshop a while back facilitated by David Shipley, who focuses on this kind of thing for UNB. Excellent workshop BTW that you might want to catch if this is something you are interested in, and if it is repeated, but I digress. So back on point.

 In that workshop, David asked the class what we could think of as local examples of exceptional marketing.

 What jumped to my mind immediately was Jim Gilbert’s Wheels and Deals. I have always marveled at the success of a strategy to brand someone who sells used cars as “Canada’s huggable car dealer”.

 Think about it – a used car dealer of all people – the very cliché of untrustworthiness, as referenced in the typical survey above, being branded as someone you want to hug.

 Most people fear used car dealers because they feel it is inevitable any encounter will end with them being ripped off.  So here is marketing that turns that whole perception on its ear by positioning this specific used car dealer as someone you want to hug; someone you actually want to be around. What a huge mountain that is to climb.

 But in the case of Jim Gilbert, it has been climbed to the point where for many, Gilbert’s is the only choice when it comes to trading in the old car for a newer one. That is what every entrepreneur aspires to, to be seen as not only the best choice, but the only choice.

(Please read Duncan’s full post at)

http://bissettmatheson.com/en/blog/canadas_huggable_brand_dealer/

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Gap Insurance

Guaranteed Asset Protection

When you are financing a vehicle purchase, lenders will want to know how you will protect your loan. In the event of a total vehicle loss due to fire, theft, collision or flooding, your automobile insurance carrier will pay you a settlement based on Canadian Black Book values plus tax. If you are a high kilometre driver however, your settlement will likely be a lot less than what you might expect.

Registering Guaranteed Asset Protection, or GAP as it’s commonly referred to, will pay loan shortfalls preventing customers from a serious financial mess still owing money to a lender with no vehicle. The coverage costs just pennies per day and is highly recommended.

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Ask The Expert: Do I need Paint Protection. You Get Free PRO-TECH Seal Paint Protection at Wheels and Deals Fredericton Oromocto

Q: Jim, what is and do I need paint protection?

A: Wax is one form, but it only lasts around 45days, heat melts it off, washing and road dirt wear it off. I recommend a onetime paint sealant treatment that protects your vehicle from oxidation and one that you will never need to wax your car again. At Wheels and Deals we believe in this so much that we apply at our expense a Free PRO-TECH SEAL Paint Protection on all our vehicles.

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Wheels and Deals Astral Radio Hug of the Week

Wheels and Deals HUG OF THE WEEK GOES TO… NACKAWIC RECREATION DIRECTOR, RANDY WILSON… AND THE TOWN OF NACKAWIC !!  CONGRATULATIONS ON BEING NAMED AS N-B WELLNESS COMMUNITY… GREAT JOB !!

Hugs From

Camden Anderson Astral Radio & Jim Gilbert Canada’s Huggable Car Dealer 

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TEC Canada Speaker of the Year 2012 Gair Maxwell

 


 

In making the announcement, TEC Canada Vice-President Karen Chown indicated that Maxwell and his “American Speaker of the Year” counterpart Jim Alampi of Michigan were chosen based on the value each brings to the TEC membership experience. As Chown explains, “Gair and Jim were selected based not only on high presentation scores from our members, but also on their ·         contributions to the TEC community, their ability to exceed performance benchmarks and their          demonstration of commitment to TEC Canada.  Both Gair and Jim are great ambassadors to our mission in helping accelerate the growth and global development of Canadian business leaders through professional development and executive mentoring”.   

Maxwell, a highly regarded brand catalyst, workshop leader and critically-acclaimed author of “NUTS, BOLTS AND A FEW LOOSE SCREWS” (Amazon.com) presented at over 22 TEC meetings during 2012 and received consistently high ratings and endorsements from members across Canada for his niche insights on branding. Alampi, an expert on leadership alignment and plan execution was also recognized as the 2011 Impact Speaker of the Year for Vistage International, TEC Canada’s parent organization, based in San Diego, California.

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          “Gair Maxwell TEC Speaker of Year & Karen Chown TEC Canada Vice President”

Karen Chown                                                                                                                              National VP, TEC Canada                                                                                                             800-661-9209 (ext 107)                                                                                                            KChown@tec-canada.com                                                                                          http://www.tec-canada.com                                                                         

 

Close to 50 TEC conference workshops in 2011/12/13; one of the highest ranked speakers in the country; voted “2012 Canadian Speaker of the Year”

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